One-Step Detailer? Yes, Please!

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Shurhold Industries, a leading manufacturer of professional-grade automotive cleaning products and tools, has introduced its one-step, multi-purpose cleaner, Serious Shine, for automotive enthusiasts. Serious Shine eliminates the clutter of purchasing many different cleaning and detailing products, saving vehicle owners space, time and money. It  is designed to clean, polish and protect any solid surface, including painted surfaces, plastic, fiberglass, rubber, vinyl and stainless steel.

“Serious Shine produces a micro fine mist, so a very little goes a long way,” explained Barry Berhoff, president, Shurhold Industries. “We designed this product so it could quickly and easily be used to clean and protect almost any surface with little effort.”

The unique formula in Serious Shine produces a high gloss finish and can be used for detailing vinyl seating, dashboards, electronic touch screens, glass, clear coat, wheels and tires. Once clean, the high-performance protectant in Serious Shine uses anti-static and UV inhibiting properties to repel dirt and moisture without leaving any greasy or artificial residue behind. The product is also useful for household projects such as cleaning mirrors, stainless steel appliances, shower glass doors, and windows. Serious Shine is sold in a convenient 14-oz. container that retails for an M.S.R.P. of $17.98.

To achieve the best results, Shurhold suggests pairing Serious Shine with the company’s Microfiber Towels which are designed to lift and trap dirt, moisture and grease. Unlike regular cotton towels, which just push contaminants across the surface, Shurhold’s Microfiber Towels are extremely soft, gentle, and super absorbent so they won’t scratch.

Shurhold Microfiber Towels are sold in a variety three-pack for an M.S.R.P. of $18.98. Each of the microfiber towels in the three-pack has a different purpose. The dark blue towel is super soft for polishing and shining; the yellow towel is extra strong for washing and cleaning; the light blue towel is lint free for cleaning and wiping glass and mirrors. The company also sells a bulk 12-pack of the dark blue towel for polishing and shining at an M.S.R.P. of $49.98.

For more information on Serious Shine and Microfiber Towels from Shurhold Industries, phone (800) 962-6241, or visit